Credibilidade jornalística em debate

Entre o ataque e a mimetização como estratégias de desinformação

Abstract

The circulation of false content, with the aim of deceiving the population and manipulating public opinion, is not the only strategy of the disinforming communication model. The erosion of reliability in traditional institutions of knowledge – be it scientific, historical or even that which comes from journalism – must also be seen as a relevant weapon to misinform. In this article, based on a bibliographical and documental review, it is intended to contribute to theoretical discussions about the triggering of journalistic credibility on a level of misinformation. It is argued that this attribute is sometimes valued, sometimes corroded in systematic and intentional ways, as part of a disinforming communication strategy encompassed by post-truth. Among the results, two different disinforming strategies related to journalism are listed in which credibility is treated in an antagonistic way – as a hidden characteristic or as an instituted and desired quality.