Beemote Digital

a confusão entre propaganda e publicidade nas plataformas de redes digitais como expressão da crise imanente das formas sociais

Abstract

This article aims to assess the issue of the articulations between disinformation and the crisis of democracy using the figure of the Behemoth. From the recovery of the classic discussion in the field of Political Science, according to the metaphorical use of mythological figures, mainly by Thomas Hobbes (to describe the English context of the Civil War in the 17th century) and Franz Neumann (to evaluate Nazism in the beginning of 20th century), the Behemoth is observed as the expression of the crisis as an immanent character to the State. Recognizing the immanent principle of the crisis, a homology is articulated with communication as a social form, in order to assess disinformation not as a dysfunctionality, but as an inherent characteristic of the communication process. It is verified in the sequence, in conceptual terms, the actuality of the figure of the Behemoth for the digital context. Finally, it is suggested that the many-headed hydra is the figure that identifies how to escape the Behemoth as an immanent limit of democracy and communication.